Entry9
          Pros and cons of  different social media                                  applications.     

You can use the positive list as a justification to use social media marketing in your organisation, to remind yourself of why you are doing it and to make sure you are not missing out on any of the benefits.

And you can use the list of shortcomings as a guide to what to look out for, what to manage and what to avoid when using social media.

Social media is, by its very nature, social. It's a chance to get intimate with your prospects and customers.

You have a completely different kind of relationship with your prospects and customers on social media than in any other marketing channel. It’s a two-way conversation that allows for a much deeper level of engagement. As a form of communication, it is about as close as you can get to holding a conversation with someone without being in the same room.